Online Stores

Online Stores "Boom," But Who Wins?
By [http://ezinearticles.com/?expert=Tommy_Gerand]Tommy Gerand

Online stores come in all shapes and sizes. Now-a-days you can just about get anything you're looking for without leaving your house, hell, without leaving your computer seat. Set everything up properly and you won't have to move except to shower and go to the toilet.

The "great" online stores are producing turnovers that put their offline counterparts to shame, and customers couldn't be happier. But what makes an online store "good", what makes an online store "great"? Is it easy navigation? Easy Search engine visibility? Or is it none of these things?

The online revolution has brought business to the next level, providing goods and services to the consumer's doorstep automatically. But what about offline stores that still offer the same products? Is it step up or move over? Do offline stores still even have a place in this evermore digital world?
In a traditional, offline store scenario, being a great store is great customer service, and good atmosphere. If a customer can walk into a store, have an enjoyable experience while they shop and walk out with a smile on their face, you've got a winner, provided the marketing is in place.

So the online experience differs in what ways? There's no walking, but browsing. There's no customer service, but quality, detailed pages. There's no good atmosphere, but great site design. So no matter what online store you go to, whether they're selling candles or computer parts. A good online store has the same principles as a good offline store.

People talk about good experiences they've had shopping and recommend when they've had a great experience. Bloggers blog about buying their latest Mp3 player from that computer store online. The difference with online stores what people 'say' really matters to both new customers and search engines, and says online for a long time.

All in all, the online store boom helps the economy, contributes to great company profit and provides an almost necessary service to the world wide community. The only down side are the Mom and Pop operations offline. They'll still turn a profit, but maybe not get as much a cut as they used to.

Tommy is a passionate writer and business enthusiast. His latest endeavor is an [http://shop.tekfix.com.au/]online computer store that sells hardware, software [http://shop.tekfix.com.au/products/laptop-computers.html]and laptops with fellow business-man Tony Schirmer.

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